| What the term means | A firm whose core business is SEO | A firm that delivers SEO alongside related services such as web design and content | One independent specialist working alone |
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| Team behind your campaign | SEO specialists | SEO specialists plus designers, developers, and writers | One person covering every discipline |
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| Arabic + English capability | Varies by firm | In-house at Tawzea Digital | Rare in a single hire |
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| Continuity | Backed by a contract and a team | Backed by a contract and a team | Pauses when one person is unavailable |
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| Best for | Businesses that need SEO only | Businesses that need SEO, content, and web work together | Small, one-off technical fixes |
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